Bryan Feddern




Designing for the 10ft experience:
A new platform and a whole new world of user behaviors.

After working on a game concept for the Apple TV during a hackathon with two of my team’s lead developers, we put together a simple POC app to display our most current and interesting images for the then upcoming release of the 4th generation Apple TV and tvOS. Seeing an opportunity for widening our consumer (entertainment) offering and create a framework for continuity in personalization, I set about designing a more complete experience. While starting site architecture and wireframe prototypes in Keynote (for quick and basic animations) our researcher and I set up some internal testing and field studies to learn more about our potential users.


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