Bryan Feddern
gi_appletv_hero_b.jpg

Getty Test

GETTY IMAGES APPLE TV APP

gi_appletv_hero_b.jpg

 

Designing for the 10ft experience:
A new platform and a whole new world of user behaviors.

After working on a game concept for the Apple TV during a hackathon with two of my team’s lead developers, we put together a simple POC app to display our most current and interesting images for the then upcoming release of the 4th generation Apple TV and tvOS. Seeing an opportunity for widening our consumer (entertainment) offering and create a framework for continuity in personalization, I set about designing a more complete experience. While starting site architecture and wireframe prototypes in Keynote (for quick and basic animations) our researcher and I set up some internal testing and field studies to learn more about our potential users.

Feature 2

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Aenean eu justo sed elit dignissim aliquam. In sit amet felis malesuada, feugiat purus eget, varius mi. Quisque congue porttitor ullamcorper. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Feature 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci. In sit amet felis malesuada, feugiat purus eget, varius mi. Fusce at massa nec sapien auctor gravida in in tellus. In sit amet felis malesuada, feugiat purus eget, varius mi. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus.